Red Bull x M7 World Championship: A Historic MLBB Esports Collab

M7 World Championship for Mobile Legends: Bang Bang (MLBB) has soared to new heights on January 8, 2026. Its organizer, MOONTON Games, officially announced Red Bull (Product of Europe) ias the Official Energy Drink of M7, making this the world’s leading energy drink brand’s first-ever collaboration with the M Series.

This historic brand collaboration between MOONTON Games and Red Bull signals a bold new era for MLBB esports, blending the thrill of competitive mobile gaming with the high-octane energy culture Red Bull has perfected across decades of global sports. For the game community of Mobile Legends: Bang Bang around the world, this is a milestone worth celebrating.

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A Historic First: Red Bull Partners with the M Series

The M7 MLBB partnership with Red Bull is no ordinary sponsorship deal — it represents a genuine first in the storied history of the M Series. Despite Red Bull’s long-established presence in esports and competitive gaming globally, the brand had never before aligned with MLBB’s flagship tournament. The announcement on January 8, 2026, confirmed Red Bull as the Official Energy Drink of the M7 Championship, with the formal press release issued on January 15, 2026 from Singapore via PRNewswire.

Mobile Legends: Bang Bang is one of the world’s most-played mobile MOBA games, boasting:

• 1.5 billion+ installations worldwide
• 110 million Monthly Active Users (MAU)
• Available in 139 countries
• Among the top 10 most-played games in over 80 countries
• Recognized as 2024’s most-watched mobile esports title, according to Esports Charts

Red Bull, for its part, brings decades of credibility from elite traditional sports — most prominently Formula 1 (F1) — and has steadily expanded its footprint in competitive gaming. Choosing M7 Mobile Legends as the launchpad for its M Series debut reflects the unmistakable global stature that MLBB esports now commands.

Ringo Lung, Senior Regional Esports Sales Manager at MOONTON Games, articulated the vision behind the deal:

“Working with Red Bull is about pushing the boundaries of what gaming and esports can achieve. Their experience in sports and live events, paired with our esports ecosystem, allows us to craft experiences that rival traditional sports in scale and excitement. This partnership also opens the door to more innovative ways to engage fans and demonstrates how gaming and esports can deliver immersive, globally connected experiences. We’re thrilled to collaborate with Red Bull to redefine the possibilities of our industry.”

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Giving Wiiings to M7: What Red Bull Brings to MLBB Esports?

MOONTON Games promoted the Red Bull x M7 Championship collaboration with the tagline “Giving Wiiings to the M7 Celebrations” — and the activation plan lives up to it. Red Bull’s involvement in this Mobile Legends: Bang Bang (MLBB) event goes far beyond logo placement, structuring its presence across two major fan-facing programs: the M7 Carnival and the Gaming Ground at M7, both staged in parallel with the tournament’s final phases in Jakarta, January 23-25, 2026.

M7 Carnival: Three Days of Red Bull-Powered Entertainment

Red Bull (iconic blue & silver) took over the M7 Carnival with exclusive live performances across all three days, transforming Jakarta into a vibrant entertainment hub that extended the M7 MLBB experience well beyond the competitive arena. The Main Stage lineup featured:

• Naykilla & Jemsii: Indonesian homegrown artists known for their signature hip-dut sound (a fusion of Hip-Hop and traditional Indonesian Dangdut folk music), who kicked off the Carnival on Day 1
• DJ VILOID: took to the Main Stage on Day 2, sustaining the high-energy festival atmosphere
• Dipha Barus: a prominent Indonesian DJ and electronic music artist, headlining Day 3 alongside other performances

The M7 Carnival also featured Indonesian singer-songwriter Stephanie Poetri and 88rising labelmates no na on the Main Stage, alongside a special live performance of the M7 Theme Song during the halftime show. Fans at the Carnival had access to 15,000 prizes worth IDR 2.5 billion (~USD 150,000), including exclusive skins, limited-edition merchandise, and in-game items — making it one of the most prize-rich fan events in MLBB esports history.

Gaming Ground: Red Bull Energy Zone & Interactive Competitions

Complementing the live music spectacle, the Gaming Ground served as a dedicated esports and gaming space where attendees could immerse themselves in Mobile Legends: Bang Bang experiences. The layout was structured across several key zones:

• Red Bull Energy Zone: An exclusive space open to athletes, VIPs, and select fans, featuring high-energy breakdancing performances by Miyu, Zeem Ahmad, and Mr. Liberty.
• Red Bull Bar: Serving Red Bull’s signature energy drinks alongside creative twists on cocktails and mocktails.
• Entertainment Area: Centered around the iconic Red Bull Event Car, with live DJ performances filling the space with music.
• Gaming Zone: Designed to replicate the intensity of professional MLBB tournaments, where fans could compete, win prizes, and watch live matches from a dedicated viewing lounge.

This activation structure was intentionally designed around live-event and fan-facing festival programming rather than a purely competitive framework — a deliberate strategy to bring the “World of Red Bull” into the orbit of MLBB’s passionate game community through “a shared love of competition, thrill, and live experiences.”

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Why This Brand Collab Matters? MLBB’s Esports Dominance

The Red Bull partnership didn’t emerge in a vacuum — it is a direct reflection of MLBB esports’ extraordinary growth trajectory. The numbers behind the M7 Mobile Legends tournament paint a picture of a franchise that has become a true pillar of global sporting entertainment:

• The M7 Swiss Stage peaked at 3,627,103 concurrent viewers — the most-watched M Series match before a Knockout Stage ever recorded, surpassing the M6 Swiss Stage’s 2.5 million PCV and more than doubling the M5 (1.4M) and M4 (1.6M) Group Stage figures, according to Esports Charts.
• The M7 Wild Card reached 447,251 Peak Concurrent Viewers (PCV), becoming the most-watched Wild Card in M Series history
• The M6 World Championship generated approximately $135 million (€115 million) in brand value for its partners, according to Shikenso Analytics, with over 86.5 million Hours Watched (HW) logged.
• At the 2025 Esports World Cup (EWC), MLBB emerged as the event’s most-watched title with over 50 million HW — accounting for over 16% of total viewership across all 25 disciplines.
• The MLBB Mid Season Cup made history as the first EWC tournament ever to surpass 3 million Peak Concurrent Viewers.
• MPL Indonesia has recorded over 100 million Hours Watched (HW) in each of its past five seasons.

Tiger Xu, Global Head of MLBB Esports at MOONTON Games, captured the momentum perfectly:

“MLBB Esports continues to grow at an unprecedented pace, with viewership reaching new heights across the world. The M7 viewership numbers reflect the strength and maturity of our ecosystem — from partners, talent development, and fan engagement. The success of the M7 represents the next stage of our expansion as we bring the M Series to a global audience and reinforce MLBB as a leading mobile esports franchise.”

MLBB Esports was established in 2017 and has since expanded to multiple regional leagues under the MPL (MLBB Professional League) series, spanning Southeast Asia, the Middle East, and Latin America. The MPL series holds the distinction of being the first esports event series to surpass 1 billion hours of watch time globally — a benchmark that underscores why a brand of Red Bull’s stature chose the M7 Championship as its entry point into the M Series.

From a commercial perspective, the timing is equally strategic. 2026 marks what MOONTON Games describes as a “new phase of global expansion”, with MLBB securing landmark partnerships with international blue-chip brands including both Red Bull and Visa alongside the M7. These deals signal that Mobile Legends: Bang Bang is increasingly being viewed by global corporations not just as a game, but as a mainstream media and entertainment platform comparable to traditional sports leagues.

M7 Returns Home: Jakarta as the Heart of MLBB’s Game Events

M7 World Championship ran from January 3 to January 25, 2026, in Jakarta, Indonesia — marking the M Series’ return to Indonesia for the first time since the M4 in 2022. Indonesia is widely regarded as the spiritual home of Mobile Legends: Bang Bang esports, hosting the game’s single largest and most passionate fanbase. The choice of Jakarta for the M7 amplified the significance of the Red Bull brand collaboration, placing both brands at the epicenter of the world’s most MLBB-obsessed nation.

M7 Championship featured a USD 1 million prize pool, with teams competing through the Wild Card Stage, Swiss Stage, and Knockout Stage formats. The Swiss format, introduced at M6 to replace the traditional Group Stage, was specifically designed to improve tournament fairness and competitiveness. TikTok played a particularly notable role in driving viewership growth during M7, outperforming YouTube in major markets including Indonesia, Malaysia, and the Philippines, according to Esports Charts co-founder and CEO Artyom Odintsov.

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FAQs on Red Bull x M7 World Championship Brand Collaboration

What is the Red Bull and M7 World Championship partnership about?

Red Bull (Product of Europe) was officially announced as the Official Energy Drink of the M7 World Championship on January 8, 2026. This marks the first-ever collaboration between Red Bull and the M Series — MLBB’s flagship global esports tournament. The brand collaboration aims to energize the Mobile Legends: Bang Bang esports experience for the game’s global fanbase through live entertainment, immersive fan activations, and dedicated gaming zones.

Is this Red Bull’s first time partnering with Mobile Legends: Bang Bang?

Yes. The Red Bull x M7 MLBB deal is the first time Red Bull has collaborated with any edition of the M Series World Championship. While Red Bull has a long-established presence in esports broadly — spanning titles across PC, console, and mobile gaming — the M7 Mobile Legends partnership is the brand’s debut within MLBB’s flagship tournament ecosystem.

What Red Bull activations took place at the M7 MLBB event?

Red Bull powered two major fan-facing programs at the M7 Championship:

1. M7 Carnival (Jan 23–25) — Red Bull took over the Main Stage with exclusive live performances by Naykilla, Jemsii, DJ VILOID, and Dipha Barus across all three festival days.
2. Gaming Ground — A dedicated esports space featuring the Red Bull Energy Zone (with breakdancing by Miyu, Zeem Ahmad & Mr. Liberty), the Red Bull Bar, a Red Bull Event Car in the Entertainment Area, and a Gaming Zone replicating the atmosphere of professional MLBB tournaments.

Where was the M7 World Championship held and how big was the prize pool?

MLBB’s M7 World Championship is held in Jakarta, Indonesia from January 3 to January 25, 2026, with a prize pool of USD 1 million. It marked the M Series’ return to Indonesia for the first time since M4 in 2022, a country that remains the heartland of Mobile Legends: Bang Bang esports globally.

How has M7 Mobile Legends performed in viewership?

M7 World Championship set multiple viewership records. The Swiss Stage peaked at 3,627,103 concurrent viewers, making it the most-watched M Series match before a Knockout Stage. The Wild Card Stage reached 447,251 PCV, also the highest-ever for a Wild Card in M Series history, according to Esports Charts. MLBB was also 2024’s most-watched mobile esports title and the most-watched game at the 2025 Esports World Cup.

Why is the Red Bull partnership significant for MLBB esports?

Beyond the spectacle, the Red Bull x M7 Championship partnership signals that global blue-chip brands now view Mobile Legends: Bang Bang as a mainstream entertainment platform on par with traditional sports. The M6 already generated ~$135 million in brand value for partners (Shikenso Analytics), confirming the commercial power of the MLBB game community. Red Bull’s entry into the M Series validates this trajectory and raises the bar for future MLBB esports collaborations and game seasons ahead.

Conclusion

The partnership between Red Bull x M7 World Championship is more than a sponsorship — it is a declaration that Mobile Legends: Bang Bang has arrived on the world stage as a cultural and commercial force rivaling traditional sports. With record viewership, a USD 1 million prize pool, electrifying live entertainment powered by Red Bull’s global brand energy, and a passionate game community spanning 139 countries, the M7 MLBB championship has set a new benchmark for what a Mobile Legends esports tournament can be. As the M Series continues to evolve, the convergence of elite gaming competition and global brand partnerships like this one promises an even bigger, bolder future for all MLBB players and fans worldwide.